Ruslan Ivanchenko
Website, SEO, Google Ads, Amazon, and ecommerce consultant for businesses that need diagnosis before another expensive marketing experiment.
The person behind the audits, structure, and uncomfortable marketing questions.
Ruslan works where marketing problems usually live — not in the dashboard, but upstream of it. Weak offers. Messy websites. Broken tracking. Lazy SEO structures that generate impressions without commercial intent. Google Ads campaigns spending budget on irrelevant traffic. Merchant Center feeds full of disapprovals nobody checked. Amazon campaigns pretending to be strategy while the listing itself doesn't convert.
The diagnostic method is straightforward: find the actual problem before recommending more spend, more tools, or more complexity. Most businesses don't need more traffic — they need to understand why the traffic they already have isn't converting.
ADBOXX is the commercial name for that work — audits, structure, implementation, and measurement across website development, SEO, Google Ads, Google Merchant Center, Amazon, and ecommerce consulting.
- Website structure and conversion logic
- SEO strategy and content architecture
- Google Ads campaign diagnostics
- Google Merchant Center and product feeds
- Amazon PPC and listing optimization
- Ecommerce offer and channel strategy
What Ruslan Works On
Website Structure & Conversion Logic
Planning and improving websites so the offer, pages, navigation, and CTAs make commercial sense.
SEO Strategy & Content Architecture
Mapping search intent, money pages, internal links, and content structure instead of selling monthly report theater.
Google Ads Diagnostics
Reviewing campaign logic, landing pages, tracking, budget waste, and whether traffic deserves more fuel.
Google Merchant Center & Product Feeds
Diagnosing product data, feed quality, disapprovals, and Shopping / Performance Max readiness.
Amazon PPC & Listings
Looking at listings, search terms, campaign structure, ACOS/TACOS signals, and where Amazon spend loses discipline.
Ecommerce Consulting
Checking product economics, offer clarity, store structure, tracking, and channel fit before scaling traffic.
How Ruslan Works
Audit
Find what is actually broken before prescribing a service. The problem is rarely where the budget is going — it is usually upstream of it.
Structure
Map the offer, website, SEO, traffic path, and tracking so every moving part has a defined job and a measurable outcome.
Implementation
Build or fix the pieces that make commercial sense. No decorative deliverables. No features that serve the invoice rather than the business.
Measurement
Track outcomes, learn from data, and stop feeding expensive illusions. If a channel isn't working, the data should say so before the budget does.
Commercial philosophy. No bravado.
A pretty website is an expensive decoration if nobody knows what it is supposed to sell.
Google Ads does not fix a weak offer. It just charges it faster.
SEO should create search visibility, not monthly PDF confetti.
Amazon PPC without listing clarity is paid market research with a credit card attached.
Before scaling traffic, check whether the machine deserves more fuel.
Topics Ruslan Writes About
Articles by Ruslan
Articles by Ruslan will appear here as the ADBOXX blog is published.
Need a second brain on what your marketing is actually doing?
Start with the problem, the website, the campaigns, the store, or the Amazon account. The first job is to find what is leaking before buying another shiny tactic.
Contact ADBOXX